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What is Real Estate SEO?
I start my SEO campaigns by explaining to prospective clients what SEO (search engine optimization) is. SEO involves improving the quality and quantity of website traffic by increasing the visibility of a site or web page in search engine results. It focuses on enhancing unpaid results (known as ‘natural’ or ‘organic’ results) and does not include direct traffic or paid placements.
I then explain to them the importance of an SEO campaign as one of the pillars of their digital marketing strategies. First, even Google admits SEO is important and you “COULD” look to hire one for your business.
At the core of Search Engine Optimization is understanding and servicing the two entities we are managing: the user or searcher and Google. From a user perspective, you want to get interested in what the user is searching for and do you provide the best content for what that person is looking for? What we are looking to do is create the best page possible for someone, most relevant to what they are looking for, where they are located (if applicable), and most easily and clearly for the user to read and interpret.
On-Page SEO Example for Real Estate Los Angeles
Title Tag & Meta Description
You can see in the title of the homepage they are using the keywords “Real Estate”, and “Los Angeles”.
Same thing with the description you can see where Google bolded relevant keywords like “Real Estate” and “Los Angeles”.
On-Page Content
On the page itself, look at how many headers and how many times in the paragraph, content, pictures, or videos you see the variations of “Real Estate” and “Los Angeles”. It’s this type of On Page usage of keywords that has Google start to know what this page is about and what it is relevant for.
Overall Useful Content About The Keyword
The goal is to make it super clear to Google what a page is about but also make it clear to the user the value of that specific page or website for that keyword.
This is where things like videos, pictures, content about things like the doctor and his or her credentials, testimonials, and examples of the work start to become things to look for.
If you were a person searching for Real Estate in Los Angeles, CA, what would you want to see on a page to have you want to call or contact them?
So What Do You Do?
Understand that your Real Estate niche and location is considered the top option for your Keyword and Location. This is where the SEO Campaign starts.
The Real Estate SEO strategy, at a macro level, is having Google know and think you are something super relevant for what you are servicing or providing. What is that something and why would Google believe you are the best option for that something?
If we look at the Los Angeles SEO Consultant ranking for myself, one of the first things I did was establish WHO I was, what I do, and where I am to Google via Google My Business. By doing this, Google knows I exist, provide a service, and am highly relevant to anyone in Los Angeles or near Koreatown.
Taking something like Google My Business in mind, we start with understanding your business, the location, the value proposition you offer (services or products), the competitive landscape, and the conversion points (how will people purchase, rent, or opt into what you are offering). This is how we formulate WHAT we can do to position ourselves in different ways to get Google to understand what you are who you service and why we are relevant.
Real Estate SEO Strategies
My Real Estate SEO strategies are custom-created plans that are highly relevant to your specific Real Estate or healthcare niche. You can see my strategies at work for my Los Angeles SEO and New York SEO pages that are ranking and driving most of my business leads today.
Why?
First, the competition in the Real Estate field and Real Estate SEO is strong with many practices hiring Real Estate SEO companies or other digital marketers to systematically grow their digital footprint. What this means is no easy, run-of-the-mill, or white-label strategy will just magically work.
Second, every niche, keyword, business, or location is hyper-unique and will require different things to have a successful campaign come to fruition. The specific Real Estate service you offer, where it is, and how competitive that location is all unique.
The amount of content, keyword usage, videos, images, or whatever is implemented in a site will vary based on location as Google will assign certain requirements for a specific keyword in a specific place.
What you must provide in content, service, and reputability for something like “Healthcare Insurance” will be much more competitive than something like “No Insurance Medical Checkup”.
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Real Estate SEO Process Example with my Los Angeles SEO Consultant Ranking
Let’s use this keyword which I am in the process of ranking. You can see it’s at #5 right now to be #1. ***Update 8.9.19 hit the #1 ranking for “Los Angeles SEO Consultant”.
I selected this keyword after doing some keyword research and reviewing what were the best options in the short term and long term (I started this site about 6 months ago). I decided to target “Los Angeles SEO Consultant” as it included “Los Angeles SEO” so I could hit two keywords at once.
You can see in the image that “Los Angeles SEO” gets more searches but “Los Angeles SEO Consultant” me had a better search intention for someone who would want my services. KD is keyword difficulty which is 0 – 100 with higher being more difficult.
SEO Keyword Example Review
After assessing the keyword, I use a software called Page Optimizer Pro to do an analysis on the top 100 pages and see what features or factors are being considered for the keyword.
Page Optimizer Pro reviews not only websites but also tracks 880 factors on sites to see what correlative factors are determined to help someone get a top keyword ranking.
The On-Page SEO becomes very transparent and quantifiable, allowing very clear On Page updates like adding content or images or header tags with keywords to be more on target with the top-ranking pages.
Real Estate SEO Roll Out
Now our SEO strategy will roll out with going line item by line item to make the On Page SEO changes. After doing the rollout, I indexed the site in Google Search Console (GSC) to let Google know about my new page and I let it sit.
Here we begin to explore what else we can do to get our page ranking for our page.
Tracking Our Real Estate SEO Results
Now it’s about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
After we do the On-Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We’re looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, or the ability to chat or drive to our Hot Dog stand to buy a hot dog, we are looking to quickly give people the best solution to the problem they have.
Real Estate SEO Keyword Off-Page SEO Initiative
After the On-Page SEO, we explore Off-Page SEO or where other websites write about you. Backlinks are the oldest ranking factor and originated when Google founders Page and Brinn were reading articles and noticed they always had citations at the end. They deduced if someone is citing someone for something, they must be relevant to that topic or content piece. Thus, the value and weight of backlinks.
While archaic, getting backlinks is still relevant in 2019 and something you must do. Establishing relationships with websites and contacting website owners relevant to your niche via LinkedIn or direct email is the process to do it. While tedious, just getting a handful of people to write about you and use the keyword “Los Angeles SEO Consultant” or insert your keyword when referencing you with a link back to your page can make a tremendous difference.
Receive Top Real Estate SEO Services
We are proud to work with many Real Estate Businesses and strategies all of which are customized to help your company meet its individual goals. All services are designed to give you quantifiable results, with a focus on improving your website’s performance and conversion rates which, in turn, allows you to maintain a high ranking in organic search results with all major search engines.
Technical SEO
As opposed to focusing on content, technical SEO services optimize specific technical aspects of your website, including mobile friendliness and URL structure, which are two top entities that search engines consider when creating their rankings.
On-Page SEO
On-Page Real Estate SEO services seek to make your company’s website more user-friendly and relevant to the search query. This is done by optimizing visual content and HTML source code that not only make your site more visually appealing to users but also help boost your site’s ranking in organic searches.
Off-Page SEO
When it comes to achieving a high rank in major search engines, it’s important to consider off-page SEO factors such as social media advertising and link building. Since search engines only want to give users results that provide them with the most value, search engines consider these entities in algorithms used to rank sites. Having a solid off-page SEO strategy not only increases your site’s rank but will also attract new users to your site from blog post references and mentions on social media.
Content Marketing
You’ve most likely heard the phrase “content is king”, and when it comes to Real Estate SEO, that’s exactly right. Having consistent, in-depth content on your site is essential to increasing your ranking in organic searches. JH SEO will not only determine which phrases and keywords will be most effective in driving traffic to your specific site but also work with a team of writers who create content that educates your user base while naturally incorporating your personalized target keywords into each piece.
Web Development
Having a user-friendly website is just as important as the words on the page. Making sure your website is easy to navigate and accessible to users will not only increase traffic but will also optimize your site for search marketing. By employing SEO best practices, search engines will be able to easily scan your site, index your content into their database, and rank your site for specific target keywords.
Page Speed Optimization
In our fast-paced society, customers aren’t willing to wait for a slow website to load. In addition to affecting customer experience, however, the loading speed of your site can also affect your search engine ranking. Major search engines, like Google, measure the loading speed of sites and compare that data with their competitors to rank sites in organic searches. Our SEO team will use a variety of tools to audit the speed and responsiveness of your company’s site and then remove any components that may be slowing your site down.
Read Our Blogs
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