Unlock SEO Success: The Ultimate Guide to Anchor Text

SEO is a crazy game to play. Google algorithms get more complex and intelligent while some experts try to trick them.

These tricks can work – for a while.

Then they are always turned into dust by Google.

This is how it works.

Link building is one of these tricky critical factors for SEO experts. And with the Penguin update, the anchor text in your backlinks and internal links is more important than ever.

Now, you need to consider the quality and the balance.

In the past, people used to be able to game with the Google system by keyword stuffing anchors. Google (which noticed that, of course) now carefully watches your anchor texts, how often you use them, and the surrounding text.

Anchor text may be a little complicated, but it’s worth paying attention to. It can help you climb the ranking or cause a penalty from Google.

What is Anchor Text?

Anchor text is visible, clickable text in a hyperlink. It is descriptive, labeling the destination of a link. Search engines use anchor text, along with other factors, to determine the relevancy of a website for specific searches. As you may guess from the name, it is used to anchor two websites together.

They mostly look blue and underlined texts. However, it is possible to change the style through HTML and CSS.

In terms of codes, they look something like this:

Sample Anchor Text

As a passage, anchor text takes you to another website, a PDF, a download, or documents on platforms like Google Drive.

Let’s give an example:

“Today’s complex global marketplace increases the importance of SEO for small businesses.”

Here, the anchor text is the “importance of SEO.” If you hover over the link with your mouse, you can see the URL on the bottom left and assure it is relevant and reliable.

While you can’t control how other sites link to yours, you can ensure that you use clear, descriptive, and relevant anchor texts.

Why are Anchor Texts Important for SEO?

Simply, anchor text is essential for two key reasons:

It tells search engines what a site is about,
It helps website visitors know where they will be taken when clicking on a link.

Anchor text simplifies the user experience by helping them understand what the content is about and if they want to read it further.

And also, it can give search engines info about the content of the linked-to page. If many links point to a page using the exact anchor text, that’s a solid signal to Google that the linked-to page is relevant for that phrase. That’s why it’s important to use keyword-rich anchor text if you want your site to rank for specific keywords in organic search results.

However, there has to be a balance. When Google released the Penguin algorithm in 2012, it changed SEO rules. With these changes, Google started checking if anchor texts are overused and penalizing websites for engaging in “keyword stuffing.”

An excessive anchor text usage can harm your page. If you don’t want to lose your traffic, you should know anchor texts and how to optimize them well.

Types of Anchor Text

When you consider how Google algorithms are complicated, it is no surprise that there are several ways to create an anchor text.

Let’s take a look at all these types of anchor texts.

Exact-Match

An exact match is a type of anchor text that contains the primary keyword which directly mirrors what it has been linked to.

It is an effective anchor text that adds serious SEO value and helps pages rank higher. Yet, a massive influx of exact match anchors could look spammy.

For example, Top San Francisco SEO.

Partial-match

A partial match is similar to an exact match, yet it doesn’t include the entire primary keyword. It can still be a very effective type of anchor text.

For example, New York SEO Agency.

Branded

A branded anchor text simply uses a brand name as the clickable link. That could be your brand or another company you are linked to.

For example, Jimmy Huh.

Naked link

A naked link is when the URL of the website is used as the anchor text with no additional words. It might not add much SEO value, and yes, they don’t look good. However, they can come in handy for natural anchor text.

For example: https://jhseoagency.com/contact

Branded

A branded anchor text simply uses a brand name as the clickable link. That could be your brand or another company you are linked to.

Click here
Read more
Download this
About the author
More info
Visit the page

Images

An image anchor text is when an image is used as the clickable link. That could be your company logo or any other image. Also, you’ll see that approach with a clickable call-to-action button.

When you have a clickable image, Google will read the alt tag of your image as the anchor text.

If you don’t have an alt tag, Google will read it as a “NoText” anchor, which is not the desired situation.

So, adding alt text to your image is important.

Long-Tail Anchors

A long-tail anchor is a type of anchor text that contains a longer and more specific keyword phrase. They are similar to partial anchors, but they contain more words.

To use an article or page title as anchor text is considered a long-tail anchor. Also sometimes writers link to a whole sentence as a long-tail anchor.

Random Anchor

A random anchor text is a type of anchor text that doesn’t have anything to do with what it has been linked to. It can be an excellent way to mix things up and make your link profile look more natural.

Mixing things up and using a variety of them to avoid looking spammy to search engines is important. Try to use a mix of exact match, partial match, branded, naked link, generic, image, article or page title, and related anchor texts for the best results.

Natural Anchor Text vs. Unnatural Anchor Text

Natural anchor text is the type of anchor text that comes naturally, without any manipulation or attempt to game the system.

Users create them organically without any interference and control of a webmaster who manages a linked-to site.

When people link to your website, it is inevitable that you will get bad anchor text that does not identify your web page’s topic. Still, they are valuable in creating a natural anchor.

Unnatural anchor text is the type of anchor text created with the sole intention of manipulating search engine rankings.

Search engines may penalize websites that highly focus on manipulating anchor text.

How to Optimize Anchor Text for SEO?

In October 2019, Google released the BERT algorithm, which is Google’s neural network-based technique for natural language processing (NLP) pre-training.

It means that Google’s crawlers might also scan and consider the surrounding words and sentences instead of reading anchor texts simply. So, using anchor text properly and enhancing the user experience is more important than ever.

There are many ways to ensure you’re correctly using anchor text. Here are some great practices.

Create a Natural Flow

Anchor texts should have a natural flow and fit well with the rest of your text. It should feel natural and readable. Suppose you’re struggling to squeeze in one link per sentence. In that case, it might not be worth putting them there at all – instead, find another place where those same ideas could easily apply or mention this resource elsewhere within its own context.

Match the Anchor Text with the Content

Matching the anchor text with the content is essential because you want your readers to know exactly what they’re getting into before clicking on a link. If the anchor text and the content you’re linking to don’t match, your readers will be confused and might not click on the link at all.

Make Sure Your Anchor Text is Relevant

This tactic goes along with making sure the anchor text matches the content you’re linking to. You also want to make sure that the anchor text is relevant to what the reader is looking for. If it’s not relevant, they might not click on the link, or worst-case scenario, they might click on it and immediately leave because they realized it wasn’t what they were looking for.

Don’t Link to Toxic Sites

Anchor texts can have a significant impact on your site’s ranking.

Unfortunately, some anchor texts are more toxic than others and can have the opposite effect. Linking to or earning links from sites with toxic anchor texts can damage your site’s reputation and cause your rankings to suffer.

Believe it or not, Google cares about which sites you link to.

Therefore, you should be careful about the sites that spread false information, promote hate, or engage in spammy practices. These kinds of websites will cause Google to penalize you. Even if a site has good intentions, the link can still hurt your ranking.

If you have to link to a site that can cause problems, you can use a no follow link to tell Google not to take the link into account when determining the SEO value for the specific page.

Use Different Types of Anchor Text

When creating anchor texts for your website, it is important to use various text types. It will help improve your SEO and make your site more visible to potential visitors.

So, you can ensure that your site appears in more search results and attracts more traffic.

In addition, anchor texts can help improve your site’s click-through rate. Using relevant and descriptive anchor texts encourages users to click on your link and visit your site. Ultimately, using different types of anchor text can improve your website’s visibility and click-through rate.

Keep the Anchor Text Short

Anchor texts are the words that are used to link one piece of web content to another. When creating anchor text, it is important to keep it short and descriptive.

Using too many words can make the anchor text seem spammy, and anchor text that is not descriptive can be confusing for readers. In general, anchor texts should be no more than three or four words long. By keeping the anchor text short and descriptive, you can ensure that your links are both practical and unobtrusive.

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What is SEO Copywriting? How to Write SEO-Friendly Content

To boost your sales, you need to connect with your target audience and ensure that you’re driving their interest. Achieving...

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How to Improve SEO on Amazon? How to do Amazon SEO

You may think about Google when you think about SEO. It often seems like SEO is just about Google —...

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How To Market A Gym? 10 Marketing Strategies You Shouldn’t Miss

As a gym owner, marketing may not be the first bullet on your to-do list. However, it is as important...

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10 Reasons Why Your Business Needs SEO

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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9 Best eCommerce SEO Strategies: Ultimate Guide for Beginners

Today, eCommerce has a huge place in customers’ lives, and to reach a wide audience, online efforts are an absolute...

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Mastering Facebook Ads for Business Growth

Many people tent to believe that no one clicks on Facebook ads anymore. But, that’s not true. Actually Facebook generated 114.93...

How to Use Facebook Ads: A Step-By-Step Guide for Beginners

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10 Reasons Why Your Business Needs SEO in 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to optimize your website and...

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What Is SERP? What Are The Features Of SERPs

If you decide to start SEO, you’ll see the term SERP a lot. The answer to “What is SERP” is...

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How to Learn SEO? +25 Free SEO Courses & Guides

SEO, or search engine optimization, is one of the most important aspects of online marketing. And all the brands, startups,...

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How Does Google Remarketing Work? Advantages Of Retargeting

Converting first-time visitors is a difficult task. When you work on attracting new visitors, you’ll see that many people leave...

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10 Key Benefits of PPC Advertising for Businesses

Whether you’re just starting out or you’ve been in business for a while, it’s important to explore all of your...

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14 Best SEO Tools That You Actually Need to Boost Your Website

There are a lot of SEO tools out there, and it can be hard to know which ones you need....

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The 10 Best WordPress SEO Plugins to Boost Your Website

Even if you really want to rank your website high in the search results, you may think that Search Engine...

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How to improve SEO ranking?13 Tactics to improve SEO in 2022

SEO, or search engine optimization, is one of the best ways to improve your website’s visibility and traffic. It can...

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How to Do SEO for a YouTube Video? Tips to Boost Your Video

Do you know that YouTube is the second-largest search engine in the world – right after Google? The platform is...

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Elevate Your Shopify SEO: Key Tactics for Better Visibility

The retail industry has grown since more people benefit from online shopping. The convenience of eCommerce has started a new...

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Dofollow Backlinks Vs Nofollow Backlinks: What Is The Difference?

In the world of links, some technical nuances create distinctive effects. Even if we don’t see these nuances, we need...

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SEO vs SEM: What’s the Difference and Which is Better?

Do you want to get spectacular digital results? Do you want to rank high on search engines and turn your traffic into...

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What Is A Good SEO Score? – How To Check Your SEO Score?

What is a good SEO score? This is a question that many business owners and website administrators ask themselves. SEO...

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Google Algorithm Updates History: Major & Recent Updates

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The 13 Extremely Important SEO Mistakes You Have to Avoid

You decide to concentrate on SEO strategy, optimize everything for search engines, get lots of links for your keyword research,...

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What is Long-Tail Keyword in SEO? Benefits of Long-Tail Keywords

When there’s a lot of competition for keywords in almost every market, SEO experts have to set their route and...

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How to Optimize Blog Posts For SEO? 10 Expert Tips | Jimmy Huh

If you want your blog posts to be found by people using search engines, then it’s important that they’re optimized...

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Leverage Press Releases for SEO Boost: A Guide

Press releases attract attention from the media and help you promote your product or service. Moreover, Google or Yahoo News...

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What Is A/B Testing in SEO? | How to Do A/B Split Testing?

The old saying is true: “You can’t know everything.” A/B testing (aka split-testing) may be one of the best ways...

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What’s the Difference Between On-Page vs. Off-Page SEO?

SEO is a complex process that can be difficult to understand, especially if you are new to the world of...

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Technical SEO Checklist to Boost Your Traffic – JH | SEO

To rank at the top of search results is a wild race and your best friend is search engine optimization...

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The 14 Most Common Myths About SEO Debunked

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What is Local SEO Citation? | How to Optimize Local Citations?

If you’re running a local business, then you know the importance of ranking high in local search results. And if...

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How To Do Real Estate Marketing? 15 Real Estate Marketing Ideas

Today, the internet plays a key role in the home buying process. It is also important for real estate agents...

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Local SEO Checklist: 10 Key Points to Improve Your Local Ranking

Even if local SEO is not a new thing, it still continues to grow in importance. In fact, the numbers...

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Off-Page SEO Checklist: 10 Great Strategies to Rank Higher

SEO is one of the most important aspects of any online marketing strategy. However, it can be complex and sophisticated....

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Your Ultimate On-Page SEO Guide

When it comes to SEO, on-page SEO is one of the essential aspects. It’s well-known that if you want to...

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10-Step SEO Audit Checklist To Boost Your Ranking in 2022

If you want your website to generate more traffic or you are not sure that everything is running okay, you...

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What is a Robots.txt File Used for? Do You Need a Robots.txt File?

A robots.txt file is a text document that doesn’t contain HTML markup code. It is hosted on the web server...

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How important is social media for plastic surgeons?

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Is SEO In Los Angeles More Competitive

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How to Choose Keywords for SEO

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Complete SEO Guide for Plastic Surgery Websites

SEO, also known as Search Engine Optimization, makes sure your company’s website shows up on page one of search results...

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Using SEO Keywords in 2022

For those who wish to effectively advertise a product or service, appearing in search engines is a necessity. While it will take...

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What is a Meta Tag in 2022?

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At first glance, the question of “what is a 301 permanent redirect” is a simple question to answer. In short,...

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Adding a User to GMB

If you are conducting business from a storefront location, you should probably know about Google My Business and how to...

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Best CMS for SEO

Before starting a new site build, you should evaluate which CMS will bear the greatest benefit to your business. With...

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Google Analytics

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Google Review

Google was smart enough with basic account monitoring and caught many of the SEO tactics used, like posting fake, paid,...

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Is Local SEO in New York more competitive

SEO is a critical component of any successful online marketing strategy. If you’re doing business in New York, it’s important...

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Master SEO Rankings with These Proven Tools

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Unlock SEO Success: The Critical Role of Page Speed

Could there be a factor that we forgot while working hard for our website and trying to get it to...

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The Power of Backlinks in SEO Explained

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Revolutionize Your Dental Practice with Effective SEO Techniques

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2024 SEO Services Explained: Enhancing Your Online Presence

An SEO service is the work an individual or agency provides that utilizes best practices to create a compelling page result that will rank for...

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How Much Does SEO Cost & How Clients Should Budget in 2020

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Top SEO Strategies for Small Businesses in 2024

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View All

Understanding Anchor Text: Your SEO Game Changer

What is Anchor Text?

Why are Anchor Texts Important for SEO?

Types of Anchor Text

Exact-Match

Partial-match

Branded

Naked link

Branded

Images

Long-Tail Anchors

Random Anchor

Natural Anchor Text vs. Unnatural Anchor Text

How to Optimize Anchor Text for SEO?

Create a Natural Flow

Match the Anchor Text with the Content

Make Sure Your Anchor Text is Relevant

Don’t Link to Toxic Sites

Use Different Types of Anchor Text

Keep the Anchor Text Short

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