How to market a plastic surgery clinic?

Most Important Thing About Marketing: Target Audience

Marketing is a critical component of any business, but it is especially important for businesses in the plastic surgery industry. Marketing helps to generate interest and awareness among potential patients, and it can also play a role in shaping how potential patients perceive the practice. One of the most important things to keep in mind when marketing a plastic surgery practice is the target audience. Marketing messages should be carefully tailored to appeal to the specific needs and concerns of the target audience. For example, a practice that specializes in mommy makeovers will need to take a different approach than a practice that primarily performs cosmetic injectables. By understanding the needs of the target audience, plastic surgery practices can develop marketing campaigns that are more likely to be successful.

Your Website is one of the most important Assets

A website is an effective way to reach potential patients who are interested in plastic surgery procedures. By creating a website that is informative and visually appealing, you can attract visitors who are looking for more information on plastic surgery procedures. In addition, by including call-to-action buttons or contact forms on your website, you can encourage potential patients to get in touch with you to schedule a consultation. By investing in your website, you can reach a larger audience of potential patients and build your plastic surgery practice.

Website Design

A plastic surgery website must be designed with the purpose to attract patients who are looking for treatments and procedures. The website should be designed in a way that is easy to navigate so that potential patients can easily find information about the clinic and the types of procedures offered. In addition, the website should be optimized for search engines so that it appears high in search results when potential patients are looking for plastic surgery clinics in their area. By working with a professional website design company, you can ensure that your plastic surgery website is both attractive and effective in attracting new patients.

Website Content

Plastic surgery is a rapidly growing field, and an increasing number of patients are turning to the internet to research procedures and find qualified surgeons. As a result, it is essential for plastic surgery clinics to have a well-designed website that provides accurate and up-to-date information. The content of a plastic surgery website should be carefully crafted to appeal to potential patients. It should be clear and concise, with a focus on the clinic's experience and capabilities. In addition, the site should include before-and-after photos, testimonials from satisfied patients, and contact information for the clinic. By taking the time to create an informative and user-friendly website, plastic surgery clinics can attract more patients and build their reputation as trusted sources of care.

The Plastic Surgery Marketing Funnel

In marketing, a funnel is often used as a metaphor to describe the journey that a potential customer takes from becoming aware of a product or service to eventually making a purchase. In the case of plastic surgery, the marketing funnel begins with general awareness-raising campaigns that aim to get potential patients thinking about the possibility of undergoing a procedure. From there, potential patients are targeted with more specific marketing messages that highlight the benefits of plastic surgery. Finally, patients who are considering surgery are given information about specific procedures and doctors. By following this marketing funnel, plastic surgery practices can effectively generate leads and convert them into paying customers.

The patient's journey to plastic surgery has four stages which are also known as the “marketing funnel.”

• Awareness – building stage is to get you more clients.
• Interest – shows interest in clients of your services.
• Consideration – looking at your before and afters, as well as your reviews
• Action – take an action and decide to purchase the service.

Digital Marketing Strategies & Platforms

Digital marketing platforms provide an effective way to reach out to potential patients and build awareness about your plastic surgery practice. By creating a strong presence on social media, developing targeted marketing campaigns, and using other digital marketing tools, you can reach a large number of people who might be interested in your services.

In addition, digital marketing platforms offer an efficient way to track results and measure the effectiveness of your marketing efforts. By understanding how users are interacting with your content, you can make necessary adjustments to improve your marketing strategy and attract more patients. As plastic surgery becomes more competitive, it is important to utilize all available marketing channels to reach potential patients.

Social Media

When it comes to plastic surgery marketing, social media should be one of your top priorities. Why? Because that's where your potential patients are spending their time. In order to reach them, you need to have a strong social media presence. According to Verified Market Research, the Global Cosmetic Surgery Market size was valued at USD 49.14 Billion in 2020 and is projected to reach USD 64.88 Billion by 2028, growing at a CAGR of 3.54% from 2021 to 2028. So you need a strong social media appearance and a good marketing strategy to stand out from your competitors.

Creating a social media campaign for your clinic

There are a few things you should keep in mind when creating your social media campaign:

• First and foremost, you need to identify your target audience.

Who are you trying to reach with your marketing message? Once you know who your target audience is, you can create content that is specifically tailored to them.

• Make sure that your content is interesting and engaging.

Remember, people are scrolling through their feeds quickly and if they see something that doesn't interest them, they will move on.

• Use attractive visuals.

People are more likely to stop and look at an image or video than they are to read a block of text.

• Use calls to action.

Tell your followers what you want them to do, whether it's visiting your website, scheduling a consultation, or referring a friend.

By following these tips, you can create an effective social media campaign that will reach your target audience and generate new patients for your clinic. Plastic surgery marketing doesn't have to be difficult - with a little effort, you can see great results!

Online Directories / Doctor Listing Websites

Google is always looking for the most trustworthy and authoritative plastic surgery practice in any given area. To find this, they scan through web mentions of various practices to see if there are multiple sources linking back (i.e., an article mentioning your hospital). Each citation you earn on Google's result page signals that trustworthiness - meaning it will show up higher when people search "best plastic surgeons." You may check Castle Connolly and Freshy Sites as plastic surgery listing websites. For more examples, you may check out the article Foster Web Marketing about Doctor Listing Websites.

Email Marketing

If you're considering e-mail marketing for your plastic surgery practice, there are a few things you'll need to keep in mind.

• First, make sure that your website is optimized for e-mail capture. This means including prominent e-mail opt-in forms on key pages, such as your homepage, services page, and contact page.
• You should also consider running e-mail campaigns that offer exclusive discounts or promotions to new subscribers.
• Additionally, it's important to segment your e-mail list so that you can send targeted messages that are relevant to each subscriber's interests.

By taking the time to plan and execute an effective e-mail marketing strategy, you can significantly increase the number of leads and patients you see at your practice.

Here are some e-mail marketing tools you will find helpful:

HubSpot : They recently launched a free e-mail marketing tool that can support a lot of a small business’ transactional email needs.

Sender : Free email marketing tool with features to ensure deliverability.

Mailchimp : The best e-mail marketing tool. They have a free plan and paid one. The free plan provides you with basic email marketing features and some smart recommendations, which provide you with valuable audience insights.

Sendinblue : A marketing platform that features both email marketing tools and additional functions.

Utilize the power of Before & After Images

As any experienced plastic surgeon knows, before and after images can be a powerful marketing tool. By showing potential patients the transformative power of your work, you can attract new business and build confidence in your abilities.

When choosing images to showcase, it's important to be selective and only use those that accurately reflect the quality of your work. In addition, before and after images should be accompanied by a caption or explanation that makes it clear what procedure was performed. With careful use, before and after images can be a valuable asset in your marketing efforts.

Offline Marketing Strategies / Platform

Offline marketing is an umbrella term that encapsulates all marketing activities that take place outside of a digital environment. Offline marketing can be extremely beneficial for plastic surgeons, as it allows them to reach out to potential patients in a variety of ways.

Offer a Free Photoshop Consultation

One way to attract new patients is by offering a free Photoshop consultation, in which potential patients can see how they would look after undergoing a procedure. This type of consultation can be an effective marketing tool, as it allows people to visualize the results of surgery and see how their appearance could be improved. In addition, it can help to build trust with potential patients, as they can see that you are willing to show them what they can expect from surgery. Ultimately, a free Photoshop consultation can be a valuable way to attract new business and build relationships with potential patients.

Utilizing Loyalty Programs

One way to encourage customer loyalty is to offer a loyalty program. Loyalty programs provide an incentive for customers to remain loyal to your business. It’s not super common among plastic surgeons, yet encourages customers to return to your business, as they know they will receive a benefit.

For example, a value loyalty program is pretty cool and meaningful. It allows you to connect with customers on a deeper level. It involves donating a certain percentage of what is purchased to charities or welfare programs. You can offer multiple options for different charities to choose from, or you can have one that truly aligns with your customers' values.